Public Information Office
Purpose
The Public Information Office provides leadership, strategic direction, and professional expertise in promoting Maricopa County Parks and Recreation programs, facilities, and services. The office supports public awareness and engagement through marketing, communications, and outreach efforts.
Key Responsibilities
- Marketing and Communications
- Promotes parks, trails, programs, and events through a variety of channels
- Develops and implements the department’s marketing plan
- Creates and maintains consistent branding across all platforms
- Content Development
- Writes and produces materials such as:
- Flyers and brochures
- Press releases
- Videos and digital content
- Identifies sponsorship and funding opportunities for promotional materials
- Website and Digital Services
- Designs, updates, and maintains the department’s website
- Works with County staff to improve website functionality
- Responds to public inquiries submitted online
- Social Media Management
- Develops and manages social media campaigns
- Trains staff on appropriate use and department policies
- Shares timely information about park activities and updates
- Media and Public Relations
- Serves as the primary point of contact for media inquiries
- Communicates information about incidents, projects, policy updates, and park improvements
- Coordinates messaging with the County Office of Communications
- Awards and Recognition
- Prepares and submits nominations for awards related to parks, programs, and projects
- Partnerships and Collaboration
- Works with other departments, agencies, and municipalities on joint projects and communication efforts